What is LimeStrong?


What is LimeStrong?



Like many great religions, the journey of LimeStrong began with some guys having a beer after work.  Unlike many world religions, these particular beers took place in Austin, Texas in the latter half of 2007.

Rather than get into too much detail, it’s fair to say that bulk of the of the conversation was pretty typical:[/vc_column_text][/vc_column][vc_column]

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[vc_column_text]On this night however, like a majestic phoenix rising from the ashes, a beautiful new topic arose from the usual conversation:[/vc_column_text][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text]

What are we doing with our lives?

More specifically, we realized that we were several relatively intelligent and ell educated individuals living in admittedly golden times – certainly capable of making some form of lasting impact on the world around us.  That was when it happened.  Nobody is entirely sure who first brought it up, or even how exactly it was proposed, but it was at that point someone suggested: “We should cure a disease.”

Before anyone starts naming city streets after us, we should level set that other competing suggestions included:

  • We should open a bar/strip-club
  • We should run for president (and then open a bar/strip-club)
  • We should launch our own start up (that would probably cater to…you get the idea)

But we were infected by the idea of curing a disease.   All of our moral compassing had been heavily influenced by 1980’s children’s television programming, instilling in each of us that “One man can make a difference.”  Somehow, this moral compassing had survived through our formative adult years and the idea of making the world a better place along the lines of Edward Jenner (Small Pox Vaccine), Louis Pasteur (Cured Chiolera), Jonas Salk (Polio Vaccines) and the like really appealed to us.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_raw_html]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[/vc_raw_html][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]

We needed a disease.  (You know what we mean)

Only one problem remained: We were not scientists, doctors, or even significantly motivated individuals.

So, after a brief moment of doubt (and more beer) we centered on a compromise: We would eradicate a disease that had already been cured.

A brief google search revealed that most diseases were not a lot of fun, even the cured ones, so once again the cause seemed to be in jeopardy.

[/vc_column_text][vc_column_text]I should pause here to point out that all of the founders of LimeStrong lived in Austin, Texas – this is important for a number of reasons:

  1. Core to Texan culture is a level of stubbornness that people from other parts of the world have a hard time understanding.

– It’s why 183 Texans remained at the Alamo to face off against about 1,500 Mexican troops.

– It’s why Texan men will literally run across traffic to hold the door open for a lady or elderly person.

– It’s why no self-respecting Texan’s will ever agree to pay for chips and salsa at a restaurant.

2. People in Austin, Texas drink (on average) about 7 margaritas per day.

– Seriously, Austin is like the exact opposite of Rehab – and it’s awesome.

Given the combination of Texan stubbornness and near medical dependence on alcohol, it was not a huge jump to decide that whatever we ended up curing, cocktails should be involved.

And that’s when it hit us:[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_raw_html]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[/vc_raw_html][vc_empty_space height=”50px”][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1493370377447{background-color: #9cc900 !important;}”][vc_column]


By the checklist:

  • Is there a known Cure? Yes!
  • Is the cure easy? Yes!
  • Can you blend the cure with ice and alcohol? Yes!


The die had been set.  Now we just had to come up with a name for our cause…

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LiveStrong & LimeStrong

Shifting gears for a moment (that pun will make sense in a moment), just like the founders and our dedicated army of unpaid interns at LimeStrong, the world renowned 7-time Tour de France Winner Lance Armstrong also calls Austin, Texas his home.

Hey – simmer down!

We do recognize that those wins have been rightfully retracted by the USADA and openly acknowledge that Lance has done some pretty serious things to let us down.  However, let’s balance his life on the scales before we decide to Hitlerize him?  Yes, Lance doped to win races, and he lied about it, and he bullied other riders – all true and deplorable.  Along the way though, Lance also founded an absolutely amazing foundation called LiveStrong that has scored several significant victories in the fight against cancer.

LiveStrong has funded critical cancer research, hospitals, medical schools, treatment programs, counseling, and even provided support to individuals and their families as they fought cancer themselves.

Did Lance do some pretty bad stuff?  Yes – but you know what?  Sam Houston (the first President of Texas) was a drunk, a womanizer, and a loud mouth – yet had enough positive qualities that most people would still vote for him over any candidate for US President in 2016.  So Lance Armstrong, even with his damaged reputation, fits in perfectly.

To that end, we decided to honor Lance and the LiveStrong Foundation by naming our cause LimeStrong.

Further, to insure there was zero chance of our cause accidentally usurping any funding or donations from LiveStrong, you’ll notice that we state loud and clear at the top of our LimeStrong Donations page that “we DO NOT want your money!”  If you feel inclined to donate monetarily somewhere (maybe you had a good weekend in Vegas and then made some questionable choices that you want to karmically offset – we aren’t judging) you should visit the LiveStrong donation page and donate there instead.

Plus, we suspect it might even be tax-deductible but you can check with them to be sure.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”50px”]


Lance Armstrong

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But I want to contribute to the Global Eradication of Scurvy!

Of course you do – that’s why you are so awesome, and why so many other people look up to you. To find an easy way to contribute (non-financially) to LimeStrong and help eradicate Scurvy from the Earth by 2050, check out our Help Fight Scurvy page and choose one of the simple ways in which you can help us to get the word out on May 2nd – International Scurvy Awareness Day!

If you are really feeling generous and you happen to run into one of us in public, we’ll let you buy us a margarita too.  Heck, buy us two and we’ll tell you the story about the night we hung out with George Carlin at the 311 club and – nevermind – that’s a story for a different website.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column]


The Mission of LimeStrong


1. Leverage relatively non-violent, fun and creative confrontation to insure that every single person in the world (at least those savvy ones with internet access) are aware that the only thing they need to do to eradicate Scurvy from their lives forever is to simply eat a couple of fruits or vegetables a week -that’s it.

2. Global eradication of Scurvy by 2050.

3. Spend time in a Hot Tub with Jessica Alba.
(NOTE: Remember to delete #3 before we publish the new website)


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